Cold water Therapy Challenge
I was one of two designers in Q3 2022 that was responsible for user research, brainstorming early concepts, rapid prototyping, and iterating on designs with stakeholders.
Wim Hof
Q3 2022
Team of 2 designers
Mobile design
UI Design
Interaction Design
Usability Testing
Challenge
Wim Hof, a mobile app dedicated to buliding healthy habits through a twenty-day challenge involving cold water therapy, meditation, and pushups, seeks to enhance user completion rates for their 20-day cold shower challenge. As part of this project, the primary question we aimed to address was:
Results
To enhance user engagement and retention, I streamlined the onboarding process. This design change not only made it more user-friendly but also encouraged higher completion rates for the 20-day cold water challenge. Additionally, I incorporated personalized elements into the experience, providing users with tailored motivation to boost their progress.
100%
of users find it easy to complete the sign up and onboarding process
80%
of users have a better understanding of the Wim Hoff technique
60%
of users think that the dashboard was helpful to track their progress over a period of time
How might we streamline the first cold shower experience for new users, making it more attainable and motivating while ensuring healthy metrics to track their progress?
Design Principles
I want to ensure users are not just starting, but finishing their cold water challenge. With this in mind, the primary metric I'm looking at are sign up rates and retention. To achieve this, I will be focusing on three design principles:
Ease of navigation
Personalization and customization
Awareness/Education
Key Features
Onboarding Screens
Onboarding screens with educational content are table stakes for most mobile apps. It's pivotal to impress new users in the early stages so they can choose whether they want to continue staying on, thereby improving engagement and retention rates
Conclusion
The onboarding tutorial effectively educated users about the benefits of cold water therapy. Furthermore, the dashboard proved to be a valuable feature, offering motivational metrics that encouraged users to return to the app and successfully complete their 20-day challenge.